A digital financial advisory standardization framework for client success in Nigeria
1 Standards Organization of Nigeria.
2 Zenith General Insurance Company Limited, Nigeria.
3 The Velvet Expression, Lagos, Nigeria.
4 Independent Researcher, Lagos, Nigeria.
5 Zenith Bank Nigeria.
Review
International Journal of Frontline Research and Reviews, 2023, 01(03), 018–032.
Article DOI: 10.56355/ijfrr.2023.1.3.0031
Publication history:
Received on 21 January 2023; revised on 27 February 2023; accepted on 04 March 2023
Abstract:
The growing complexity of Nigeria's financial landscape necessitates a more structured and standardized approach to financial advisory services. This paper proposes a Digital Financial Advisory Standardization Framework aimed at improving client success in wealth management and financial planning. The framework focuses on enhancing consistency, transparency, and accessibility through technology-driven solutions. By integrating digital tools such as artificial intelligence (AI) and data analytics, the framework enables financial advisors to deliver personalized, data-driven recommendations. It also introduces standardized risk assessment and portfolio management processes, ensuring that clients receive tailored advice based on uniform best practices. The lack of standardization in Nigeria's financial advisory sector has led to inconsistencies in service quality, limiting consumer trust and market participation. This framework addresses these gaps by promoting regulatory compliance, professional ethics, and continuous advisor education. Additionally, the integration of digital platforms expands access to underserved populations, particularly in rural areas, enabling financial inclusion. By providing a centralized system for managing client information, monitoring compliance, and streamlining advisory operations, the framework improves both advisor efficiency and client outcomes. This standardized approach is expected to result in increased client satisfaction, higher investment participation, and improved financial literacy. Moreover, the framework fosters long-term wealth creation by promoting informed decision-making and reducing exposure to fraudulent schemes. The model ultimately supports economic growth by aligning financial advisory practices with global standards and improving the overall trust in Nigeria's financial system.
Keywords:
Digital financial advisory; Standardization; Wealth management; Nigeria; Financial inclusion; Client success; AI-driven advisory; Financial literacy; Risk assessment; Regulatory compliance
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Copyright © 2023 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0